The Pandemic Pivot

Forced to Change Your Business Goals

Time For Plan B
.

The Beauty Business has been operating since May 2020 during the COVID-19 pandemic. Many have survived, yet others have thrived beyond their expectations or imaginations? Professionals have pulled on their strengths and God-given talents to re-create who they are and totally transform their business into something more than hair, skin and nails. We spotlighted such a Cosmetologist in our August BeautyCE Connection newsletter.

Veronica Leigh

Veronica is a licensed cosmetologist in the state of Ohio and has worked in the field for approximately six (6) years as an independent contractor and commissioned stylist. She is a single Mom of one school-aged daughter. In March, when Salons closed, due to COVID-19, she started making jewelry and body butters. She also, “ran to Michaels, grabbed a few canvases and some paint. I got back into painting as a hobby to pass the time as we underwent the stay-at-home orders, here in Ohio,” said Leigh. Her art and body products exceeded all other endeavors.

veronica leigh

Veronica is a licensed cosmetologist in the state of Ohio and has worked in the field for approximately six (6) years as an independent contractor and commissioned stylist. She is a single Mom of one school-aged daughter. In March, when Salons closed, due to COVID-19, she started making jewelry and body butters. She also, “ran to Michaels, grabbed a few canvases and some paint. I got back into painting as a hobby to pass the time as we underwent the stay-at-home orders, here in Ohio,” said Leigh. Her art and body products exceeded all other endeavors.

Having a daughter who was strictly vegetarian at the time and COVID-19 and the quarantine setting in, Veronica started looking around at the foods they were eating, the products they were using. She started looking at the ingredients wondering what some of them were.

She Took it Further…Think Lifestyle

Having a daughter who was strictly vegetarian at the time and COVID-19 and the quarantine setting in, Veronica started looking around at the foods they were eating, the products they were using. She started looking at the ingredients wondering what some of them were.

“Did you know that most deodorant has aluminum in it? ALUMINUM! For what reason? I then went on a mission to find aluminum free deodorant that works. In the process I worried what was in our body wash and lotion. So I set out to make my own body wash, body scrub and body butter. I told family and friends what I was doing and gave them products to try,” Veronica said. The rest, as they say, is history. Everyone raved about how good their skin felt after using her products. As reviews started to spread, Veronica had to start making small batches of soap, scrub and body butter. She said, “I began to think that these are products that all black women and families should consider using so, I wanted to create a product for ‘US’ that was nourishing, moisturizing, and use high quality pronounceable ingredients. I’m not looking to just make sales, I’m looking to build a community. I’m looking to uplift, encourage and help women like myself use healthier products for their families.”

Once the salons re-opened, May 2020, Veronica was laid off. With that shocking news, Veronica decided to turn her “hobbies” into a small business. Today she is very successful, in a very short period of time.

She was able to turn Lemons into Lemonade. “A new course for my life! Hobbies turned into passions,” stated Veronica excitedly. We are proud of Veronica and all of you have been to weather this unprecedented storm and pivot your way to success.

Learn more about Veronica Leigh at www.LoveLeighKo.com

Follow her on Instagram @loveleighko for handmade body products and @loveleighko_art
for her abstract art.


Pick up PPE gear and other custom items for your business here.

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